Tuesday, March 9, 2010

marketing promotion

1、Wrote proposal “implementing protect system in whole country, and strengthening information security level” for Group Chairman Sun Pei Shu in National People’s Congress in 2008 and 2009. Government officials and medias are very interested in this proposal, it created smooth environment to promote this product.2、In Dec. 2007, successfully organized evaluation meeting for Server Security System and finally passed evaluation. We released this news in CCTV and newspaper of China Daily, and also received interview by China Intellectual Property News. 3、Successfully planned and organized new product road show of INSPUR SSR, Leading Information Security Direction;4、Successfully planned and organized marketing campaign of INSPUR SSR, Leading Information polo shirts.5、These activities were highly recognized by customers and partners. It drove the market and increased market share.Public Relationship with government and media1、Government relationship: set up good relationship with Chin Security Certification Center, Ministry Of Public Security Of China , Ministry Of Industry And Information Technology Of China, State Information Center. It created more opportunity for sales and certificate.2、Media relationship: maintain positive relationship with ralph lauren polo shirts and newspaper of China Daily and ralph lauren polo, it strengthened company brand and product awareness.3、Cooperation with government: together wrote proposal of Network and Information Security Emergency Service Capability Evaluation Method with government officials. It has become one of Communication Industry Standard. It built favorable base for product sales.4、Sales program; gained 2008 Olympic Games Network Security safeguard; government 242 information security plan topic; government emergency service company; China credible computer association member. Personally achieved honor and premium for Olympic safeguard. 5、Published article of Power Information Security Construction Demand Management with 5000words in journal of Information Network Security in Aug. 2007.
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